Your best salesperson never clocks off.
Homeowners research £10k–£60k projects at all hours — judging you by your website and reviews before they ever call. We build the website, 24/7 AI chat and 5-star review engine that wins them. One flat fee. Nothing to learn.
"Can you quote for a double-storey extension? Hoping to start in spring." — answered, captured, call booked.
The £12,000 phone call you never got.
Your work is second to none. But homeowners spending five figures research for weeks, terrified of picking a cowboy — and they judge you in seconds, on their phone, before you ever know they existed. Here's where good firms lose work without even realising:
Your site makes you look smaller than you are
A dated, template or barely-mobile website next to the nationals' polished pages. The homeowner doesn't see 15 years on the tools — they see a risk. So they call the firm that looks safer.
You're invisible where buyers actually look
"Builder near me" on Google. "Who can I trust?" on ChatGPT. If you're not surfaced in either, the job goes to whoever is — usually someone who works to a lower standard than you.
Six reviews next to their sixty
You've done hundreds of tidy jobs — but nobody asked for the review. Meanwhile a rival with a review system looks like the obvious choice. On a five-figure decision, review count is the tiebreaker.
Watch your website stop costing jobs and start winning them.
Enter your details and we'll show you the before-and-after — with your firm's name on it.
Build my free preview
Three details about the firm, three about you. Your personalised preview appears instantly below.
Your Firm
~ Established 2009 ~ Website under construction ~
Welcome to our website!!
We are a building and home-improvement company. We do all types of work at competitive prices. No job too big or small. Please ring the mobile (leave a message if no answer, usually on a job).
Best viewed in Internet Explorer at 1024x768
Designed, built and finished right — by a local firm that answers the phone.
From design and planning to build and aftercare — one trusted local team, start to finish.
We've spent years on the tools — quoting honestly, building properly and standing behind every job. No cowboys, no shortcuts, no hard sell.
Get in touch todayPlanning a project?
Get your free survey →That's your firm — before and after. Tap the preview to flip between them.
Three things. One flat fee. Nothing to learn.
No dashboards, no logins, no homework. We build it, run it and maintain it — you just take the enquiries.
A website that makes a 2-man firm look like the safe choice
Designed and built around your work, your accreditations and your area — then maintained for you, forever. Fast on mobile, built to turn researchers into enquiries. You never touch it.
AI chat that answers homeowners 24/7
Trained only on your services, your area and your prices. It answers the 11pm "can you quote for a loft conversion?" question, captures the enquiry and books the call — while you're on the tools or asleep.
5★ Google reviews, on autopilot
Every happy customer is asked automatically, and your best reviews get surfaced. More 5★ reviews is a major factor in how Google ranks local firms — so you climb the results and become the obvious, trusted choice over the cowboys.
Baked in: SEO + AI search optimisation
This isn't a separate product — it's how your website earns its keep. We build and structure everything so you're found on Google for "[your trade] near me" in your area, and surfaced when homeowners ask ChatGPT, Gemini or Google's AI Overviews who to trust. Hardly any trades are optimising for AI search yet — so get in now and you're the name the AI recommends, while your rivals stay invisible.
Built for firms exactly like yours.
"I'd been embarrassed by our website for three years and never had an evening to sort it. These lot handled the whole thing — I literally just sent photos of our jobs. Enquiries come in overnight now."
"The review system is the bit I didn't expect to matter. We went from 9 Google reviews to over 60 — and you can feel the difference in how quote calls start. People already trust us."
"I was sceptical about the chat thing annoying customers. It doesn't — it answers customers properly and books calls while I'm on site. Flat fee, no contract, no faff. Exactly as sold."
We only work with trades. On purpose.
AIM isn't a generalist agency juggling dentists, gyms and your website. We build online presences for one kind of business: UK home-improvement and trade firms. Builders, kitchens, bathrooms, roofers, extensions, renovations. That's it.
It means we already know your world — quotes that take weeks to land, homeowners terrified of being ripped off, jobs worth more than most people's cars, and a trade full of cowboys giving good firms a bad name. You'll never have to explain your business to your own web team.
And because your trade is full of cowboys giving good firms a bad name — we get it. Ours is too. So we run the opposite way: no contracts, no setup fees, no jargon, no hostage-taking. We have to earn next month, every month.
One flat fee. Nothing upfront.
We build your website, AI chat and review system up front — no setup fee, no contract, cancel anytime. You're never tied in, and you keep your domain and reviews, full stop.
The Full System
- Complete websiteDesigned, built, hosted and maintained for you
- 24/7 AI chatCaptures every enquiry, day and night
- 5★ Google reviews on autopilotMore reviews → higher Google ranking + instant trust
- SEO + AI search optimisationFound on Google and ChatGPT in your area
- Live in daysNo tech homework, ever
- Tax deductibleIt’s a business expense — claim it back against your tax
Full System + Front Desk
- Everything in The Full SystemThe website, AI chat, reviews and search — all included
- AI receptionistAnswers your inbound calls professionally, every time
- Surveys booked for youStraight into your calendar while you're on the job
- No missed-call leaksEvery caller captured, day or night
- Tax deductibleA claimable business expense
The questions every trade asks us.
"All my work comes from word of mouth."
"I've already got a website."
"£297 a month, forever?"
"Will the AI chat say something daft to my customers?"
"Agencies have burned me before."
"What happens if I cancel?"
"What does SEO and 'AI search' actually mean for me?"
15 minutes. We'll show you exactly what you're losing.
On the call we put your website side by side with the competitor winning your jobs — your Google ranking vs theirs, your review count vs theirs, both sites on a homeowner's phone. You'll see exactly where the five-figure enquiries are leaking, and the audit's yours to keep either way.